Hanif Kureshi, one of its co-founders, took our question. Given that the street artists aren't hung up about preserving their work, we wonder why St+art levelled the Messi murals as an act of "hijacking". If they appreciate a mural, they may fight back against those who want to vandalise it or think a few times before selling the "canvas" to advertisers or just handing it over to new artists, said Roy. That "control" lies with the owner or guardian of that property. But, yes, we make sure to record the original work on camera," he said. "We have no control on how long the mural will last.
Sanjib Kumar Roy from Assam, who goes by the name of Yantr, agreed. According to him, once artists complete the artwork on a wall, private or public, their job is done. The sun and the rain also fade the colours away. "Sometimes a building comes in front of a mural and blocks the view). Isn't it great that so many people want to paint? We should encourage this more."Įrasure comes in many forms, Varkey added. One day, you have a street artwork, the next day, it's replaced with something else. She explained why: "The beauty of street art lies in its impermanence, the fact it is ephemeral. While some dubbed St+art's challenge to Budweiser a big win for the street art community, a few did not approve of one brand "cancelling out" another brand, as evidenced from the comments on St+art's Instagram post:Īnpu Varkey, whose latest wall painting in Bengaluru, featuring the feet of a woman, has become a talking point, finds little merit in debating if and how artists like her should own their street work or protect it from erasure. (As of April 30, 2021, Budweiser India communications team said that the Delhi murals had been taken down, while work was in progress to remove the Mumbai mural.) Following the backlash, the brand agreed to take down the Messi art and restore the works done by St+art, an NGO that promotes street art in India, and BAP, helmed by artist Ranjit Dahiya.
St+art called out the alcohol giant on Instagram for painting over murals by artists Okudart and Stencilcity to create "billboards" and for "hijacking the street art scene in India". They were overpainted with murals of Argentinian footballer Lionel Messi for a campaign by the India office of beer brand Budweiser.
In March-April, some long-standing murals in Mumbai and Delhi - either done by or organised by Bollywood Art Project (BAP) and St+art India Foundation, respectively - disappeared overnight.
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